SEO 101 Link Building
One of the principle basic SEO techniques is building links to your website in order to increase its rank within the search engines but why is this so?
There are a number of factors to consider when discussing link building techniques some of which carry a higher priority than others. Before we discuss link building in more detail lets first look at the basic concepts of building links to your website.
During the initial days of Google to assist the search engine in identify which sites to show visitors Larry Page and Sergey Brin created a system called ‘Page Rank’. Page Rank (PR) was assigned to websites periodically using a scale of 0-10. The factors used in determining the score your website achieved continue to this day to be a closely guared secret but what we do know is that links to your website from quality websites containing page rank will over time flow some of this ‘love’ through to your site.
‘There are many other factors involved including the ‘rel=nofollow’ consideration but in essence the more high quality links to your site from other high PR sites, the more chances your website will benefit.’
But what is Link Building?
A backlink from another separate site to yours is classified as a ‘backlink’. The best way to exress the meaning of a backlink is to consider it a ‘vote’ from one website to another. This is the basis that Page and Sergey founded the Page rank formula which follows an entirely logical approach.
A link or ‘vote’ from another unconnected website to yours indicates to Google that your site has something to offer as a result of an unconnected webmaster linking to your site for the benefit of his or her readers.
So I need build links to gain better serp placement?
In its simplest form yes. There are many other factors to consider one of which is the quality of the incoming links to your website. Part of the Google algorithm assesses the quality of all links on the web and provides each with a classification score. This enables Google to understand the weight, quality and power of any given link. It therefore stands to reason that the more high quality links coming into your website from external sites will have a direct impact upon your search engine placement.
Is this not easy to game the search engines through link building?
In the early days yes it was. You simply needed to amass as many links to your website as possible in order to make your website appear popular. In reality of course it wasn’t. These days the Google algorithm is not easily fooled and other more robust metrics are used to determine the strength, power and relevancy of backlinks.
As with many things in life there is no easy or quick method to gain the upper hand in terms of SEO. By promoting your site in an ethical manner through obtaining natural high quality links to your site is a tried and tested formula for success. We at RMG SEO Services have a breadth of experience in SEO techniques and provide our clients with increased visibility in the search engines using nothing but ethical techniques which ensure consistent rankings now and into the future. Don’t fall foul of other services offered which claim to provide you with huge amounts of links on the basis this will increase your search engine visibility – unethical tactics such as this will not win in the long term.
If you would like to increase your websites’ visibility in the major search engines then do get in contact with us. We provide effective and responsible services to our customers including link building techinques in order to achieve excellent results for your businesses bottom line without taking the risks sometimes associated with SEO services.
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